Goal

Streaming app redesign & branding for go-to UK mixtape & culture platform

Case Study

Prior to our involvement, Mixtape Madness had built an active steaming audience of over 1 million niche audiophiles across the UK. Challenged with 8 weeks, we worked together to design & test a music streaming app to rival upmarket competitors with an underground palette offering the very best of British underdog sonics, E.P’s, and mixtapes.

Over the years, Mixtape Madness has grown into a music discovery platform that has become a paramount infrastructure for empowering emerging artists within British Rap and the surrounding sub-genres.

Having played a leading role within music discovery, talent acquisition and content curation for UK artists, they are now thoroughly woven into the fabric of the UK’s youth culture.

In recent times, this has been showcased via an assortment of profound talents including M Huncho, Digga D, KO, Kilo Jugg, SL, Abra Cadabra, Rushy, J Hus and Headie One at the early stages of their careers.

Output

UX, UI, Brand Experience, Branding

Result