I’m an Award-Winning → Snr. Product & Brand Designer, Strategist + Consultant. Creative & Art Director. Sound & Visual Artist. Front End-Developer. Founder of Aeism Agency.
Currently
I study interaction, engagement, and future-facing culture to create brand experiences that resonate deeply and move with intention. I’m a polymath by instinct, multidisciplinary by design.
Born in Zimbabwe, raised between South Africa and the UK, and recently relocated to Stockholm after a chapter in Paris, I move with the mindset of a third culture kid—shaped by shifting contexts, grounded by creative purpose.
My work is informed by the frictions and alignments of my early years—where identity, adaptation, and self-awareness collided. These moments guided me toward a practice that weaves together communication, culture, psychology, philosophy, mindfulness, and self-expression. Today, I work across both solo and collaborative projects under my creative pseudonym, PANAROUX, and through my design agency, Aeism.
Previous
2025Aeism Agency — Founder, Design Director
2022Catalog Records — Lead Product Designer
2021Klarna — Senior Product Designer | Klarna.com B2B, B2C, & Campaigns
2021Contact — Brand & Product Design Consultant
2018Arieum Design Studio — Lead Design & Account Manager
2018SBTV Global — Senior Digital Editor
2017Virgin Media — Communication Strategist
2018UTTER, Digital — Digital Marketing & Development
2016Adidas Originals —Digital Marketing
2015SKAGEN — Visual Merchandising
2015THENIGHTSHOWco — Designer & DJ
Output
Art + Creative Direction
Branding + Communication Design
Experience Design
User Interface Design
Web Development
Music Production
Talks
2018Arieum Cast Episode 2 — “Entrepreneurship in London”
2018Arieum Talks — “PR for Startups”
2018Arieum Talks — “Women in business”
2017Low Brow Collective — “Streetwear & Collabs”
2016UTTER Talks — “The Importance Of Content Creation In Fashion”
Publications
2020DAZED — “THE BLACK BRITISH ZEITGEIST”
2020Good Morning Vogue — “Sustainable Designers, and A-Cold-Wall*”
2020British Vogue — “Samuel Ross…Black-Owned Businesses”
2020NWWWAVE Mag — “ISO: PANAROUX”
2020Creative Debuts — “ISO: PANAROUX”
2019TMRW Mag — “Multidisciplinary Age”
2018ONCA — “CORTEX PRESENTS: INTEGRATION”
2017GRM Daily — “GO LEFT: GRM’S GUIDE TO ALTERNATIVE”
Study
Design Mgt. & Cultures — UAL, LCC
BioChemistry HND — LSBU