Goal

Design, Strategy, & Development of E-commerce for a culturally pivotal streetwear & lifestyle brand

Case Study

GEO is a visual artist, garment designer and former affiliate of Kanye West’s infamous design studio, DONDA. Multifaceted by nature, GEO’s garment exploration took shape in early 2015 with a succession of releases now niche & considered archive pieces. Having worked for the likes of the Adidas, Yeezy, Kanye West, Travis Scott, Vic Mensah, Pusha T, Pharell, GEO’s eponymous garment label was set for resonance to the highest standards before we partnered with him on this scope.

Now preparing for his 11th collection, we’re at the closing stages of focussed scope aimed at refining the shopping experience, alongside a strategic operational development. I designed & developed; bespoke plugins for delivering sizing information, geolocated currency switching, mobile & tablet responsive experience design, seamless ApplePay & GooglePay integrations, customer relationship management analysis, full scope performance improvements, & brand-wide funnel strategy.

Output

Brand Strategy, UX + UI, Visual Design, Web + Plugin Development

Result