Future focussed activation campaign featuring globally renound tastemakers

Case Study

Previously adidas Originals celebrated their brand heritage by focusing on the past and the present, however, for their SS16 campaign, they added a new element to their brand story, the future. The brand decided to challenge users to create their own futures by challenging the collective memory and dystopian world views of what is to come.

This grid series design was continued throughout the launch of the Tubular and NMD sneaker with the cooperation of influencers such as  Kyu Steed, Aleali May,  Reese Cooper, Design Butler/Tej Adenuga and Luka Sabbat.


Art + Creative Direction, User Interface Design