Goal

Creative lifestyle & culture journal documenting the collision of next-gen ideals, self-actualisation, and all mediums of artistic expression.

Case Study

Acure World was a non-profit & self initiated dialogue & documentation on “A Cultural Revolution” within global creative subcultures. The home of fresh perspectives; Acure explored distinctive narratives on creative lifestyle and culture through the mediums of: words, sounds, films, & events. Prefixed with the Acure name, the channels came together to form the world referred to in the name; A world of: visual art, music, pop culture, personalities, self-cultivation, self-actualisation, mental health, relationships & sex, politics, education, food…and everything else that incubated creative expression.

Acure’s diverse and engaging narratives pioneered a movement highlighted throughout the entire Acure World brand: “A cultural revolution”. The Acure platforms honoured and celebrated the next generation of visionaries, content creators, and artists. Acure was the most influential independent sub-culture journal of it’s kind in London.

During a span of 3 and a half years, our team at Acure discovered, documented, and dissected revolts including; Earthgang, JID, Father, Stormzy, Reece Cooper, Design Archive, Lancey Foux, Emily Oberg, & many more that grew to become some of the world’s most significant creatives. We worked in mediums covering: journals, podcasts, live events, editorials, guest mixes, and a limited run print of the journal. AcureWorld was given a farewell in 2019 to make way for BEENGOOD.

Acure World was founded in 2013 by PANAROUX™ as SWVNK Mag, and was later rebranded as Acure World in 2016 as a subsidiary of the social design and media agency, Aeism Agency. The platform continued to exist as a subsidiary of Aeism Agency until 2019, when BEENGOOD was formed with a new palette of matured ideas to evolve the concept.

Output

Full Scope Brand Experience, UX + UI, Visual Production, Audio Production, Content Strategy, Project Management, PR + Brand Parterships

Result